Lyssette Merino

Lyssette Merino is a results-driven marketing strategist who acts as a fractional Chief Marketing Officer for service-based businesses ready to grow. With over 15 years of experience in digital marketing, she brings both strategy and execution to the table—helping organizations attract quality leads, close more deals, and improve key metrics across the entire sales cycle. Her expertise spans social media management, local directory optimization, email marketing, website design, lead generation, and event coordination. She also offers advanced support in pay-per-click advertising, search engine optimization (SEO), marketing automation, Salesforce administration, content creation, video editing, and webinars. Lyssette’s hands-on, holistic approach allows business owners to offload the overwhelm of marketing and stay focused on what they do best.